Your simple guide to posting content.
What to post, what to record, and how to schedule it all in one place. Keep it real, keep it local, and always speak as the homeowner's advocate.
What to Post
Mix these content types each week. Keep it real and local. Always speak as the homeowner's advocate, never as a salesperson.
Show the real work
Real job site photos, marked-up bids, before and after shots, Trey at work. No stock photos.
- What to postA marked-up bid with the red flags circled
- A before and after of a finished Tampa kitchen
- Trey on site reviewing a contractor estimate
Example: A marked-up bid post
One idea, explained
Short clips of Trey explaining one bid, one red flag, or one tip. Phone video is fine.
- What to postA 30-second bid teardown: two quotes, one kitchen
- One quick tip on contractor deposits
- A walkthrough of a change-order he caught
Example: A bid teardown video
Short and clear
One idea per post. End with a simple next step like "Book a free 15-minute call."
- What to postOne warning sign, explained in two lines
- A single question a homeowner should ask before signing
- A short lesson that ends with a clear next step
Example: A short caption post
Real client wins
A happy client quote with their first name, neighborhood, and the money they saved.
- What to post"Saved $22K on his Carrollwood kitchen bid"
- A client quote with first name and neighborhood
- A short video reaction from a finished project
Example: A client testimonial
A gentle invite
Invite people to book a consult or get a bid reviewed. Never use the words cheap, discount, or free estimate.
- What to post"Have a bid in hand? Let's review it together."
- An invite to book a free 15-minute call
- A reminder that Trey works for the homeowner, never the contractor
Example: A gentle invite post
Local knowledge
Neighborhood pricing and local insight national platforms cannot match. This is the moat.
- What to postTypical kitchen cost in South Tampa this year
- A permit-office quirk for additions in FishHawk
- What a fair bid looks like in Westchase
Example: A neighborhood price card
What to Record
Trey records most of this himself on a phone. Hold the phone upright. Good light and clear sound matter more than fancy editing.
| Record this | What to say or show | How long |
|---|---|---|
| Short videos | One quick tip about hiring or paying a contractor. | 15 to 45 seconds |
| Client results | A real story: the problem, what you did, the money saved. | 30 to 60 seconds |
| Behind the scenes | A job site visit or a bid review in progress. | 20 to 40 seconds |
| Talking head | Trey on camera sharing one belief or one warning sign. | 30 to 60 seconds |
Quick recording tips: Film upright. Stand near a window for light. Say one idea per video. Add captions later so people can watch with the sound off.
How to Post
You post everything from one screen called the Social Planner. Follow these steps.
Open your account app.mycentroapp.comLog in
Go to app.mycentroapp.com and open your account, which is your business location.
Open the Social Planner
Click Marketing on the left side menu, then click Social Planner at the top.
Start a new post
Click New Post, or click any date on the calendar to pick when it goes out.
Choose your accounts
Pick Facebook, Instagram, LinkedIn, or all of them from the dropdown.
Upload your photo or video
Use the upload button to add your media.
Write your caption
Keep it short in the text box. Add a few hashtags like #TampaRemodel.
Check the preview
Look at the right side to see how it will appear before it goes out.
Pick a time
Click Post Now to publish right away, or Schedule Post to set a date and time.
Done
Your post appears on the calendar so you can see everything that is planned.
First time only: If your social accounts are not connected yet, go to Marketing, then Social Planner, then the gear or Settings icon, and click Connect next to Facebook, Instagram, and LinkedIn. Log in and allow access. You only do this once.
A Simple Weekly Routine
Set aside one hour each week. Record a few clips, then load them in and schedule the week ahead.
| Day | Post this | Type |
|---|---|---|
| Mon | A short bid breakdown or tip | Video |
| Tue | A short story or lesson from Trey | Talking head |
| Wed | Typical remodel prices in one Tampa area | Photo + caption |
| Thu | A client result with the money saved | Testimonial |
| Fri | One red flag to watch for in a bid | Photo + caption |
Remember
Keep it simple, keep it local, and always sound like the homeowner's advocate. When in doubt, end every post by inviting people to book a free 15-minute call.