Your simple guide to posting content.
What to post, what to record, and how to schedule it all in one place. Keep it real, keep it local, and always speak as the homeowner's advocate.
What to Post
Mix these content types each week. Keep it real and local. Always speak as the homeowner's advocate, never as a salesperson.
Show the real work
Real job site photos, marked-up bids, before and after shots, Trey at work. No stock photos.
- What to postA marked-up bid with the red flags circled
- A before and after of a finished Tampa kitchen
- Trey on site reviewing a contractor estimate
Example: A marked-up bid post
One idea, explained
Short clips of Trey explaining one bid, one red flag, or one tip. Phone video is fine.
- What to postA 30-second bid teardown: two quotes, one kitchen
- One quick tip on contractor deposits
- A walkthrough of a change-order he caught
Example: A bid teardown video
Short and clear
One idea per post. End with a simple next step like "Book a free 15-minute call."
- What to postOne warning sign, explained in two lines
- A single question a homeowner should ask before signing
- A short lesson that ends with a clear next step
Example: A short caption post
Real client wins
A happy client quote with their first name, neighborhood, and the money they saved.
- What to post"Saved $22K on his Carrollwood kitchen bid"
- A client quote with first name and neighborhood
- A short video reaction from a finished project
Example: A client testimonial
A gentle invite
Invite people to book a consult or get a bid reviewed. Never use the words cheap, discount, or free estimate.
- What to post"Have a bid in hand? Let's review it together."
- An invite to book a free 15-minute call
- A reminder that Trey works for the homeowner, never the contractor
Example: A gentle invite post
Local knowledge
Neighborhood pricing and local insight national platforms cannot match. This is the moat.
- What to postTypical kitchen cost in South Tampa this year
- A permit-office quirk for additions in FishHawk
- What a fair bid looks like in Westchase
Example: A neighborhood price card
What to Record
Trey records most of this himself on a phone. Hold the phone upright. Good light and clear sound matter more than fancy editing.
| Record this | What to say or show | How long |
|---|---|---|
| Short videos | One quick tip about hiring or paying a contractor. | 15 to 45 seconds |
| Client results | A real story: the problem, what you did, the money saved. | 30 to 60 seconds |
| Behind the scenes | A job site visit or a bid review in progress. | 20 to 40 seconds |
| Talking head | Trey on camera sharing one belief or one warning sign. | 30 to 60 seconds |
| YouTube teardown | One full bid walked through line by line. The week's anchor video. | 5 to 10 minutes |
Quick recording tips: Film upright. Stand near a window for light. Say one idea per video. Add captions later so people can watch with the sound off.
The weekly YouTube teardown
Record one long bid teardown each week. This is the anchor of the whole content plan. Film it horizontally, 5 to 10 minutes, walking through one real bid line by line. It earns search traffic on its own and feeds every other post for the week.
What to record for YouTube
- One real bid on screen, with names and addresses removed.
- Trey on camera or voicing over the bid as he scrolls.
- Film horizontal (landscape), not vertical, for the YouTube player.
- Good light and clear sound. A phone on a small tripod is fine.
- One bid per video. Do not try to cover three jobs at once.
How to structure the video
- Open with the hook: the two numbers. "$54K and $98K for the same kitchen."
- Walk the bid line by line. Cabinets, labor, allowances, deposits.
- Call out three findings a homeowner would miss on their own.
- Say what a fair version of this bid looks like in Tampa.
- Close with one next step: book a free 15-minute call.
One video, six posts
Every Thursday teardown gets cut down into the rest of the week. One recording session keeps the whole calendar full.
How to Post
You post everything from one screen called the Social Planner. Follow these steps.
Open your account app.mycentroapp.comLog in
Go to app.mycentroapp.com and open your account, which is your business location.
Open the Social Planner
Click Marketing on the left side menu, then click Social Planner at the top.
Start a new post
Click New Post, or click any date on the calendar to pick when it goes out.
Choose your accounts
Pick Facebook, Instagram, LinkedIn, or all of them from the dropdown.
Upload your photo or video
Use the upload button to add your media.
Write your caption
Keep it short in the text box. Add a few hashtags like #TampaRemodel.
Check the preview
Look at the right side to see how it will appear before it goes out.
Pick a time
Click Post Now to publish right away, or Schedule Post to set a date and time.
Done
Your post appears on the calendar so you can see everything that is planned.
First time only: If your social accounts are not connected yet, go to Marketing, then Social Planner, then the gear or Settings icon, and click Connect next to Facebook, Instagram, and LinkedIn. Log in and allow access. You only do this once.
A Simple Weekly Routine
Set aside one hour each week. Record a few clips, then load them in and schedule the week ahead.
| Day | Post this | Type |
|---|---|---|
| Mon | A short bid breakdown or tip | Video |
| Tue | A short story or lesson from Trey | Talking head |
| Wed | Typical remodel prices in one Tampa area | Photo + caption |
| Thu | A client result with the money saved | Testimonial |
| Fri | One red flag to watch for in a bid | Photo + caption |
Remember
Keep it simple, keep it local, and always sound like the homeowner's advocate. When in doubt, end every post by inviting people to book a free 15-minute call.
YouTube Strategy
YouTube is the one platform where a homeowner staring at two bids $40K apart can watch Trey dismantle a bid line by line and feel the gap close in real time. It is the highest-trust, longest-dwell channel, and it doubles as the production engine that feeds every other channel.
This is not a volume play
Tampa is a small market and the goal is 30 paid clients in 90 days, not a million views. So the channel optimizes for qualified local reach, evergreen search capture, and credibility depth, not subscriber vanity. Its job is to make Trey un-Google-aroundable: anyone weighing a $50K decision finds him already explaining the exact thing they are afraid of.
| Metric | 30 days | 60 days | 90 days |
|---|---|---|---|
| Videos published | 5 to 6 | 12 | 18 to 20 |
| Avg view duration | baseline | over 40% | over 45% |
| Tampa-qualified watch | establish | rising | majority FL / Tampa |
| Consults from YouTube | 0 to 1 | 2 to 3 | 4 to 6 |
| Subscribers | 50+ | 150+ | 300+ (Tampa-relevant) |
Subscriber count is the least important number here. Watch time on Tampa-geo viewers and consults booked matter most.
High-intent commercial
- is my contractor bid too high
- how to compare contractor bids
- contractor wants 50% deposit, is that normal
- red flags in contractor estimates
- contractor change order without approval
Hyperlocal
- kitchen remodel cost Tampa 2026
- South Tampa renovation cost
- Carrollwood remodel cost
- Tampa contractor advocate
- home addition cost Tampa
Mid-intent informational
- what to ask a contractor before hiring
- how to read a contractor estimate
- contractor disappeared mid project, what to do
Lead with the high-intent and hyperlocal clusters. They are lower volume but the viewer is exactly the ICP at exactly the trigger moment.
Cold open
The shocking spread. "This homeowner sent me two bids for the same kitchen. $54,000 and $98,000. Here's what's hiding in the difference."
Stakes
Why this matters, what is at risk, and who this is for.
The teardown
Three to five specific findings: cabinet allowances, vague labor lines, missing scope, suspicious deposit terms. Numbers on screen.
The verdict
What was actually fair, and what the homeowner should do next.
Soft CTA
"If you want me to run this on your bids, the link's below. Tampa only. Flat fee. No obligation."
Production rules: Trey shoots it himself, 6 to 12 minutes. Captions always. Brand colors and typography on every on-screen graphic. Redact every identifying detail on real bids. One long-form teardown then becomes 3 Shorts, 1 carousel, 1 LinkedIn essay, 1 Facebook post, and 1 newsletter. Shoot once, distribute seven ways.
Foundation: answer the highest-intent questions
- Two Tampa Contractors Quoted the Same Kitchen $44K Apart. Here's Why.
- Are Your Contractor Bids Fair? The 5 Red Flags I Check First.
- What a Kitchen Really Costs in South Tampa (2026 Numbers).
- Why "Free Estimates" Cost You More Than They Save.
Depth and the local moat
- Contractor Wants 50% Down? Here's What's Normal in Tampa.
- Bathroom Remodel Costs in Carrollwood vs. FishHawk (Real Bids).
- Can't I Just Get Three Quotes? Why That Doesn't Actually Work.
- The $200K Addition: How One Tampa Family Avoided a $40K Mistake.
Conversion and trust
- Change Orders: How Contractors Quietly Add $30K to Your Project.
- I'm Trey. Here's Why I Work for Homeowners and Never Contractors.
- How to Read a Contractor Estimate Line by Line.
- Real Tampa Client Win: $22K Saved on a $90K Kitchen.
Cadence: one long-form teardown per week (the anchor) plus three Shorts per week (repurposed). Front-load the high-intent search videos, back-load the trust pieces that convert the people the early videos brought in.
End screens on every long-form
"Book a Free 15-Min Consult" plus a next-video suggestion. Keep them watching or convert them.
Tracked link in pinned comment and description
Point to /book-consult with a YouTube-specific UTM utm_source=youtube&utm_medium=organic&utm_campaign=teardown so GA4 attributes consults correctly.
Soft verbal CTA in every teardown
Never "buy now," always "if you want me to do this on your bids, link's below, no obligation." Cards mid-video link to the matching service tier.
Lead-magnet bridge for the not-ready-yet crowd
Point viewers to the 10 Red Flags Checklist to capture the email, then let the nurture sequence do the rest.
The compounding payoff
Paid ads stop when the budget stops. A bid-teardown library keeps answering "is my bid fair?" for years, ranking in both YouTube and Google, feeding every other channel, and building the moat that makes paid traffic convert better too.
Competitive Analysis
Project Clarity competes in four directions at once, and each is a different search and a different conversation. Here is the real competitive set, who each rival is actually better for, and the one column where Clarity wins every time.
One correction up front. The brand bible named Advocate RCA as the primary competitor, but Advocate RCA is a national, attorney-led, $1M-plus luxury firm and barely overlaps at all. The real competition, in order, is the status quo ("just get three quotes"), the contractor-paid marketplaces (Angi, Houzz, Thumbtack), the conflicted helper (a GC or architect with a built-in incentive), and Spark, a genuine Tampa Bay owner's rep the bible missed.
| Tier | Who | What they really are | Threat |
|---|---|---|---|
| Status quo | "Just get 3 quotes" / DIY | What 90% of homeowners default to | Highest |
| Marketplaces | Angi, Houzz, Thumbtack, HomeAdvisor | Contractor-paid lead platforms | High |
| Conflicted helper | Your GC, or an architect / designer | Free help with a built-in conflict | Medium |
| Owner's reps | Spark (Tampa), Advocate RCA (national) | Actual owner's representation firms | Low volume |
The strategic takeaway: most comparison content should target categories, not named firms. The status-quo and marketplace searches are where the traffic and the cleanest wins are.
Just get 3 quotes
HighestAngi / Houzz / Thumbtack
HighYour GC or architect
MediumSpark (Tampa Bay owner's rep)
Direct| 3 Quotes | Angi / Houzz | GC / architect | Owner's rep | Advocate RCA | Project Clarity | |
|---|---|---|---|---|---|---|
| Who pays them | N/A | The contractor | The contractor | You (retainer) | You (retainer) | You (flat fee) |
| Upfront cost | $0 | $0 (in the bid) | $0 to $445 | Custom quote | Premium retainer | $397 / $1,497 / 2-3% |
| Bids normalized | No | No | Conflicted | Yes | Yes | Yes |
| Independent | You're alone | No | No | Yes | Yes | Yes |
| Tampa-local depth | – | National | Varies | Yes (dev) | National | Yes (remodel) |
| Transparent price | – | Partial | No | No | No | Yes |
| Ongoing oversight | Yourself | No | The contractor | Yes | Yes | Yes (Tier 3) |
| Best fit | Small jobs | Speed / volume | Trusted relationship | Large builds | $1M+ luxury | $25K-$500K remodels |
Clarity is the only column that is homeowner-paid, productized, transparently priced, Tampa-local, and remodel-first all at once. That is the whole positioning in one glance.
If you're doing a small, simple job with a clear scope and time to vet contractors yourself, three quotes is genuinely fine. The math changes when the project crosses $25K and the bids come back thousands apart.
Angi and Thumbtack are great at one thing: getting you a pile of bids fast. If that's your bottleneck, use them. Our job starts after you have the bids and cannot tell which one is real.
A contractor you trust can absolutely help, but they're bidding for the job, so the read is not independent. We have nothing to gain from which bid you pick. On a $50K decision, that is the whole thing.
For a ground-up build or a complex project, a full-lifecycle owner's rep on a custom retainer is the right tool. For a defined $25K to $200K remodel, you don't need a retainer. You need a fixed-fee advocate who checks the bids and sources better ones.